I'm the maker behind Conjure Apothecary, a woman-owned, mom-owned small business rooted on the Saskatchewan prairie.

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My family and I live on an acreage near Lumsden, and that land is where the magic starts. Everything I make is small batch, and I make it in the gaps of real life, around a full-time career, school runs, Irish dancing, biathlon and baseball practices, and whatever the garden is demanding that week.

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My Scottish and Northern Irish roots run deep, and Celtic folklore has been a lifelong obsession of mine. Conjure is how I bring that old magic into everyday life: intention candles, ritual kits, oils, and sprays, each one inspired by a story or a season I love. 

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Being a mom shaped this business as much as the mythology did. My kids' imaginations are contagious, which is how Woodland Potion Lab and Lasair, our little Celtic fox, came to life. I want the things I make to feel like a small ritual you can actually fit into a busy day.

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When you buy from Conjure, you're supporting a mom and a small business, not a factory. I make every product with care, and I love hearing how you use them.

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Thank you for being here.

Erin